The Case for MORE Local News in the Lehigh Valley

A Local News Market in Decline

The Lehigh Valley has lost dozens of journalists to layoffs and buyouts in recent years, resulting in reduced coverage of a growing and diverse region.

20%

of local newspaper staff accepted buyouts in 2021

0

locally-owned daily newspapers

62

municipalities requiring local news coverage

In 2021, LEHIGH VALLEY PUBLIC MEDIA conducted a local news study to explore levels of interest in news / information options:

2,198

respondents who live or work in the Lehigh Valley

66%

of those surveyed were under age 65

75%

consume 2-5 news sources daily

The survey results showed that the Lehigh Valley is open to ADDING ANOTHER NEWS SOURCE, especially for those AGES 25-44

The majority of those AGE 25-44 prefer online sources like websites, social media, and apps for local news.

LehighValleyNews.com will be the region’s only locally owned and non-profit news source,

PROVIDING MORE ESSENTIAL LOCAL NEWS, ACCESSIBLE FOR AND SUPPORTED BY THIS COMMUNITY.