Lehigh Valley Public Media Announces Donna Natosi as Director of Digital Content

LEHIGH VALLEY, PA. – July 18, 2022 – Lehigh Valley Public Media announced today that digital news veteran Donna Natosi will join its editorial team as Director of Digital Content, overseeing the creation and management of a recently announced news and information platform. Her first day with the company will be July 25.

Natosi will lead a six-member digital operations team composed of news content producers and editors, ensuring a wide audience reach across digital channels. Her primary focus areas will be content optimization, establishing best practices and leading growth initiatives. 

“Donna will serve a critical role in overseeing the development and execution of our digital news strategy and website,” said Vice President of News Jim Deegan. “She has a strong track record of leadership and understanding what makes successful digital operations tick.” 

Natosi will report to Deegan and work closely with News Director Jen Rehill along with the rest of the news team. She comes to the organization from WRAL News in North Carolina where she served as News Engagement Editor, a position handling the station’s news content, social media, website, and marketing.

Natosi has over a decade of experience in television and has spent several years leading digital operations teams. She is no stranger to the Lehigh Valley, as she began her career in television at WFMZ, attended school in the Salisbury Township School District, and grew up in the Allentown area.

“We're delighted that Donna is returning to the Lehigh Valley and we're confident she'll make an immediate impact,” Deegan said. 

Lehigh Valley Public Media is also hiring for the following reporting beats: Allentown, Bethlehem area, Easton area, Arts & Culture, Business & Finance, Criminal Justice, Environment and Science, the Nazareth/Northampton area, Northampton County, and the Parkland area. Interested parties can apply today at https://pbs39and913wlvr.isolvedhire.com/jobs/.